A strong online presence is an essential part of the modern real estate idx providers. Is your web design for real Estate Agents platform equipped with the right tools to increase your influence in a competitive industry?
People expect to find businesses online, and you can bring new clients to your agency with a website overhaul or a complete redesigning of it.
What creates a good web design for real estate agents :
Most of the potential buyers start their real estate searching online, so having a custom real estate websites is extremely important.
We will discuss the 8 components for responsive web development in details below :
1. Responsive design :
Mobile Internet use has long outpaced desktop usage.
If your web design for real Estate Agents platform isn’t easy to use on smartphones and tablets, you’re one step behind. Since most users explore the real estate market on the go, your realtor website should include responsive design elements that make your website content accessible on any browser, platform or device.
Smartphones and tablets have smaller screen sizes, use touch input, and often rely on varying cellular connection speeds. Will users be able to view your real estate platform on these devices as easily as they can on their computers?
A better user experience – regardless of device – is key to maximizing your online presence. Web designers can make sure that your real estate platform works well on all platforms.
In addition, there are premium search capabilities for mobile-friendly website designs. Google actually uses a search engine algorithm that rewards responsive websites with higher search positions. Unless you are an expert in website design, hiring a web designer is money well spent.
2. Lead Capture :
With a real estate platform, success is not measured by a few clicks and calls. Your Real estate brokerage website should be an effective tool for attracting prospects who have the potential to become new customers.
Don’t let your users walk away from your real estate platform without first connecting. Encourage website visitors to provide their contact information with smart call-to-action elements.
Go beyond keywords. Make your call to action subtle but effective by:
Highlight your renewal subscription benefits e.g. B. Regular and timely updating of listings and markets.
Design strategic graphics and layouts that draw viewers’ attention to the contact form.
Offer freebies (eg e-books or market reports) or access to exclusive pocket lists to showcase your skills.
It’s also important to make sure your users have multiple ways to connect with you. Make sure your contact information is prominently displayed on every page of your real estate web design services and provide links to your social media accounts to encourage quick and accessible conversation.
3. Featured Listings :
Finding the best home can take a lot of time and effort—especially for buyers looking for new, unfamiliar neighborhoods. Virtual neighborhood tours can make a property feel like a home and not just a listing.
Make property search fun and interesting for your users by posting your latest best offers and recommendations on a dedicated page on your property website.
If you are marketing a custom listing or category, you may want to give each website property its own or feature it on your website. You can also forward links through targeted marketing campaigns.
Do you want to showcase the best luxury properties in your area? Are you reporting new or upcoming construction and real estate deals? Attract buyers for real estate with retail space? Create custom Hot Sheets highlighting your most popular offers. Use custom layouts to summarize relevant information and make it quick and easy to read.
If you will sell both commercial as well as residential properties, you may want two separate real estate platforms or portals. If your web design for real Estate Agents agent also handles property management, a separate portal for tenants would be a convenient way to group your clients.
Your clients will genuinely love you for making their lives easier.
4. Search Tools :
Most, if not all, visitors to your real estate website will go there in search of their ideal real estate buying or selling opportunity. That’s why the search tool has always been one of the indispensable functions of a web design for real Estate Agents.
Some real estate clients are more experienced and savvy than others, while there are those who don’t even know how to get started.
By placing various search tools on your idx integration wordpress, you can target a large number of these users and increase your chances of attracting prospects and leads.
Web design for real Estate Agents benefit from some or all of these types of search tools:
QUICK SEARCH TOOLBAR
This compact and easy to use search bar is ideal for first time buyers or those who are not familiar with your area. Place them on your home screen and internal page borders so users can start their search wherever they are on your real estate website.
ADVANCED SEARCH PAGE
The wider range of search parameters makes this search tool ideal for buyers or sellers who have a clear idea of what they want.
INTERACTIVE MAP SEARCH PAGES
The visual nature of this tool is helpful for homeowners looking to move into the same area or area, as well as potential homeowners looking to move near a particular point of interest, such as a school or commercial location.
5. Quality Images :
Images are a powerful element on any website — real estate sites especially. The old adage “A picture is worth a thousand words” applies to real estate companies.
While good text conveys important and useful information, intuitive features keep the user engaged, images have the power to evoke emotion and capture the imagination of the viewer.
For real estate agents, this means conveying ideal life scenarios and lifestyles that advertising often doesn’t fully capture.
Images also break up the monotonous blocks of text on web pages. Strategic placement of relevant images can effectively increase the readability of your content.
Stock photos and videos are always a cheap and handy option for your real estate website. However, investing in professional photography and videography can go a long way toward creating a more authentic, personal, and believable feel.
6. Testimonials/ Clients Feedback :
Never underestimate the power of word of mouth. In the real estate industry, rave reviews or trusted network connections can be key to being recognized in the eyes of a discerning prospect. In fact, referrals set you apart in the bustling real estate market.
Dedicate an entire page of your web design for real Estate Agents—as well as part of your homepage—to a few recommendations. Choose a statement that highlights your unique strengths as an agent and some memorable anecdotes.
Ask some of your satisfied customers to record video testimonials – preferably from the home you helped secure.
Also list your key connections, especially if you have key partners in the local community. Associating with recognizable companies and brands will instantly boost your credibility and your partners will surely appreciate it if you mention them on your real estate website.
7. Fresh content :
As we said before, content is king. Homebuyers are looking for information about what it’s like to live in a community, and you’re the expert, not Zillow or Trulia. So, start this blog! Hyperlocal content about the neighborhoods you serve, market conditions, community events, concerts, relocations, closings, home designs, and home marketing are all topics you can easily write about. Not only will you establish yourself as a market leader, but you will also be feeding the SEO monster and ultimately driving more traffic to your site.
8. Useful Resources :
Make sure the information you offer on your web design for real Estate Agents is not limited to real estate listings. Instead, be a one-stop shop for all your prospect’s needs.
Pack your real estate website with an informative section that makes you the go-to place for local information. Consider these examples:
BUYER AND SELLER GUIDE
Real estate transactions can be long and tiring, so give your readers something to cheer them through the whole process. A real estate agent must be an expert in the real estate industry.
MORTGAGE CALCULATOR
Helping buyers avoid getting stuck in a property they can’t afford. The built-in calculator can set buyer expectations.
HOUSE EVALUATION
Gives potential buyers a reliable estimate of the current value of their property so they can maximize their return on sale.
REGULAR MARKET REPORTS
Experienced real estate owners and investors can keep an eye on the real estate market before making decisions. Post market reports to your website to keep them up-to-date – and you’ll be back.
LIFESTYLE GUIDE AND BLOG
Prospective property buyers will always appreciate a glimpse of the local lifestyle they may soon find themselves embracing. A blog is a versatile space that you can add to your real estate website to write about a variety of topics that interest you, such as : Neighbor descriptions, lifestyle guides of realtors, and lists of notable events.
In short, your website must align three things to be successful:
- Increase traffic through local SEO for real estate marketing
- Keep visitors engaged with relevant local content and smooth single property sites.
- Give some conversion points.