In 1999 DPI, Digital Printers International was born. At the time I was a partner at Khameleon Communications, an advertising agency that specialized in product development and designing collateral materials. We opened DPI to grow vertically. Print the materials we designed. Keep it in-house. Even though opening a print shop was expensive and required a huge amount of time and energy, in my heart I knew that this was temporary. That day technology would replace printing. That is why in 2004 we jumped at the opportunity to start a tech company.
Alright, fellow real estate enthusiasts let’s talk about a match made in heaven – your IDX website and CRM. In the real estate game, where every second counts, having your website and CRM in sync is like having a trusty sidekick that makes your life easier and more fun. So, does your website chat with your CRM? Let’s dive into why this digital connection is a game-changer for your business.
Our company, DPI Showcase Web Sites, is located in South Florida. There are over 80,000 Realtors in our area. All fighting for the same leads. Trying to show up on page one of Google has become an impossibility.
Periodically I receive promotional emails offering me hundreds of thousands of email addresses for marketing purposes for very little money. Around 10 years ago, naively, I purchased one of these lists. I then used one of the popular blast-email services to send out these emails.
To a real estate agent, their client list is their most prized possession. They don’t own the properties being listed. They don’t own the brokerage. They have very little tangible assets. But their client list is what has the most value. It is their lifeblood. It represents years of hard work and the time involved in developing a good reputation as an industry professional.
SEO, or Search Engine Optimization, is the method of getting your website higher in the rankings with the search engines, or mainly Google. This is a process that companies have been engaged in for decades. Success could reap fortunes for your company. Failure means you’re invisible.
Author: I’m here today with Mark Weithorn, founder and CEO of DPI Showcase Websites. Mark, you recently attended a Realtors’ conference where you saw a presentation on ChatGPT. Tell me about what you observed….
Recently my son and his wife visited with their 4-month-old daughter; our first grandchild. Our hearts melted as she snuggled into her mother’s arms. The comfort of ages. She felt secure.
Mark Weithorn, the visionary Founder & CEO behind DPI Showcase Web Sites, embarked on a remarkable journey that seamlessly merged his passion for marketing and commercial photography with a keen eye for innovation. Armed with a degree from the prestigious Fashion Institute of Technology, Mark’s career trajectory has been nothing short of impressive.
There appears to be a discernable gap between sales professionals and programmers in terms of their interests and priorities. Based on my observations, most salespeople are not tech aficionados; instead, they excel in communication and chasing down leads.
The success of businesses in the modern digital era depends on having a website, and the real estate industry is no exception. Real estate agents can reach a wider audience, build their brand, and showcase their offerings on a website. In fact, digitizing your company is a necessity rather than a luxury. One cannot and should not undervalue the power of a robust online presence.
DPI Showcase Web Sites, established in 2008 and based in Miami Beach, Florida, is a prominent web development company specializing in tailored websites for real estate professionals. Under the leadership of President Mark Weithorn, a seasoned marketer with over four decades of marketing experience, the company has enjoyed remarkable success in the industry.
Real estate has always been a popular industry, over time with new technology; the industry has grown even further, bringing customers and clients across barriers to discover properties through the advancements of digitalization. IDX websites are advancements in the industry that changed the way realtors do business; they essentially provide real estate agents their own websites with the latest property listings.
One of the biggest challenges independent real estate agents face in today’s market is the failure to embrace the technology available to them. Individual Realtors and established firms are now competing with the ease and automation big web portals provide, and the options can be overwhelming when creating their websites. To gain a competitive advantage, real estate professionals have to zero in on the most effective tools available to help them succeed.
Building solid client relationships is essential for real estate businesses, but managing hundreds at once can be a time-consuming challenge. Technological tools like Customer Relationship Management (CRM) systems are a powerful resource for Realtors, helping them manage and analyze customer interactions and data.
Realtors today need to have a strong online presence to stay ahead of the competition and attract prospects. Custom real estate websites with responsive design can be game changers, allowing businesses to make property search fun and interesting for users and keep them engaged with relevant local content.
Search Engine Optimization (SEO) has become a standard strategy helping businesses gain visibility and website traffic. Traditional SEO practices like keyword utilization and metatags are important, but brands are now expected to create original content that resonates with their target audiences. Across the evolving digital landscape, creating unique authentic content is crucial to stand out against the competition. The ever-changing field of SEO demands vigilant attention and adaptation to remain relevant in this digital era, says DPIseo and DPI Showcase president Mark Weithorn.
DPI Showcase Websites, a leading digital marketing agency, recognizes the significance of maintaining a strong relationship with clients in the real estate industry; that’s why it recently upgraded its offerings to include a new customer relationship management (CRM) program with a range of automated features to help realtors communicate with clients more effectively. The built-in, state-of-the-art customer relationship management (CRM) system equips realtors with a user-friendly interface that automates the process of client relationship maintenance.
Mark weithorn, President Of DPI Showcase Websites shares his experience on receiving the Outstanding Leadership Award, conferred at the Realty 2.0 Conference held at The Mirage, Las Vegas, USA on 6th – 8th April 2022.
We sat down with Mark Weithorn, President of DPI Showcase Websites, to talk about his unique perspective as an industry leader on the status quo of real estate: I’m a big fan of Brad Inman, whose blog I read almost every day. He built a business by staying in the loop with real estate companies and their trends, and his blog keeps track of every major player in the business. Most of all, though, I love reading the comments made by Realtors and brokers giving us glimpses into their day-to-day experiences.
Mark Weithorn, President of DPI Showcase, Speaks at the Realty 2.0 Conference. As President of DPI Showcase Web Sites, Mark Weithorn offers comprehensive solutions for real estate professionals to keep their online presence sharp. As a longtime industry educator, he offers training to keep their practice sharp as well.
Mark Weithorn, president of DPI Showcase Web Sites, announced that due to the rise of inflation and the downturn in the real estate market, Weithorn is offering a promotion to their real estate partners. DPI Showcase Web Sites is not charging website set-up fees for Realtors and brokers. They are also offering website hosting with no yearly contract.