A home is rarely purchased in isolation. Buyers are purchasing a lifestyle, a neighborhood, a commute, access to amenities, a school environment, a building, or a particular community. Yet many …
Real estate websites often have a short lifespan for their most visible content. Listings come online. Listings sell. Prices change. Properties disappear. For a Realtor trying to build long-term organic …
Real estate farming has traditionally meant choosing a neighborhood, mailing postcards, sponsoring local events, and becoming a familiar name among homeowners. But today’s Realtors have another option: farm a specific …
Real estate marketing has traditionally depended heavily on photographs. That makes sense. Buyers want to see a property before deciding whether they are interested. But photographs only tell part of …
Real estate websites traditionally focus on one thing: property listings. That makes sense. Buyers want to search for homes, condos, rentals, and other properties. Sellers want exposure for their listings. …
New construction can be one of the most valuable opportunities available to a real estate professional. Buyers interested in newly built homes, condominiums, and developments often have different questions, expectations, …
Every Realtor wants attention. A viral social media post can generate thousands of views. A popular video can bring new followers. A clever listing post can suddenly receive significant engagement. …
Social media has become an important part of real estate marketing. For Realtors, platforms such as Facebook and LinkedIn can provide opportunities to showcase listings, share market information, educate consumers, …
Every Realtor has them. Names in an old spreadsheet. Contacts in a phone. Leads sitting inside a CRM. People who once asked about a property but never purchased. Homeowners who …
There is an old rule in sales: the fortune is in the follow-up. That principle is especially relevant in real estate. A homeowner may meet an agent today but not …